2020/11/10 13:14

Organic rice flour 10 secrets
有機米粉10の秘密

Our rice flour and rice flour bread were selected to be cooked and tasted by *JFOODO Top Chefs at **Natural Products Expo West 2020 (Anaheim, USA), the world's largest food exhibition. The bread I started making for my kids has become the world's best rice-flour bread. 

The expo in March 2020 has been cancelled to prevent the spread of coronavirus infection. However, we would like to express our deepest gratitude to you for your patronage and support in selecting our products.

*JFOODO is a food promotion organization established by the Ministry of Agriculture, Forestry and Fisheries
**A record 3,521 exhibitors and 85,540 visitors in 2018

1.「世界最大の展示会で選抜」

世界最大の食品展示会 *Natural Products Expo West 2020(アメリカ・アナハイム)で、**JFOODOトップシェフによる調理と試食提供に、当店の米粉と米粉パンが選ばれました。わが子のために作りはじめたパンが、世界一の米粉パンになりました。

この2020年3月の展示会の開催はコロナウィルス感染拡大防止のため中止になりました。しかし、皆様のご愛顧とご支援により当店商品を選抜頂き、深く感謝致します。

*2018年に出展社数3521社、来場者数85540人を記録
**JFOODOは農林水産省創設の食品プロモーション機関

The bread is made from just rice flour, water, and yeast. The reason for the sweetness is that the starch in rice is smaller than in wheat (average size: rice 1.1 μm, wheat 9.8 μm). Amylase, an enzyme within the absorbed starch and in the mouth, breaks down much of the smaller starch into sweet maltose.

Simply mix rice flour, water, and yeast with a spatula for one minute to make bread. With the simplest of ingredients, you can enjoy the true taste of rice. Like steamed rice made with only rice and water, this rice flour bread is safe to eat every day. It is the new staple food of Japan.

Recipes and videos are now available so that people around the world can make this rice flour bread at home. Enjoy!

https://www.instagram.com/organic.cafe.omotesando 
*No oil, sugar, salt, additives, wheat flour, eggs, milk, and allergy specific ingredients in Japan
*Vegan friendly

In fact, I have always eaten convenience store meals and fast food without a second thought. I had nothing to do with organic food at all. The turning point came with my wife's pregnancy.

During pregnancy and after lactation, food continues to build up the child's body. The influence of food is bigger in the small growing body than in the adult body. I thought to myself, "I want my baby to eat safe, delicious and healthy food.". I have gradually incorporated organic foods into our daily meals. Kids who eat up all the food seem to understand the deliciousness of nature. I made rice flour bread for my kids and for four years it was a constant failure. I was too particular about it.

2.「米だけで小麦より甘い」世界一の米粉パン

このパンの材料は、米粉・水・イーストだけです。甘い理由は、米のデンプンが小麦のよりも小さいためです(平均サイズ:お米1.1μm、小麦9.8μm)。吸水したデンプン内や口内の酵素のアミラーゼにより、小さいデンプンは甘い麦芽糖に多く分解されます。

米粉・水・イーストをスパチュラで1分まぜるだけで、パンが簡単に作れます。最もシンプルな材料で、米本来のおいしさを味わえます。米と水だけで作るご飯のように、この米粉パンは毎日安心して食べられます。日本の新しい主食です。

世界中のご家庭でこの米粉パンを作れるように、レシピや動画も公開中です。お楽しみください!

https://www.instagram.com/organic.cafe.omotesando
*油・砂糖・塩・添加物・小麦粉・卵・牛乳・アレルギー特定原材料等を不使用
*ヴィーガンにも対応

実は、コンビニの食事やファーストフードを私はいつも何気なく食べていました。オーガニックとは全く無縁の食生活です。転機は妻の妊娠でした。

妊娠中や授乳期以降も、食は子どもの体をつくり続けます。食の影響は、大人の体よりも、育ち盛りの小さな体の方が大きいです。「赤ちゃんに安心でおいしくて健康になるものを食べさせたい」想いが湧いてきました。毎日の食卓に有機食品を、少しずつ取り入れてきました。ペロリと完食する子どもは、自然のおいしさをわかっているようです。子供のために米粉パンを作り、4年間は失敗ばかりでした。こだわりすぎました。

Every year, the Ministry of Agriculture, Forestry and Fisheries commissions the Japan Grain Inspection Association to conduct a taste test for rice. A rice cultivar Akikomachi grown in Akita Prefecture, which has been awarded the highest rating of "Special A" in these tests 14 times since 1996. This rice, grown exclusively for organic rice flour, is used in our products.

In order to make fresh and delicious rice flour, organic brown rice is polished into white rice for each order before grinding. This process prevents the oxidation of the fat in the rice and preserves its flavor. Because of this polishing process, organic rice flour can be labeled as "Ingredients: organic brown rice". Simply, inside the bag with the product name "organic rice flour" is organic white rice flour. The inside of the bag with the product name "Organic brown rice flour" is organic brown rice flour.

3. 食味試験「最高ランクの米」

毎年、農林水産省が委託する日本穀物検定協会のお米の食味試験があります。秋田県産あきたこまち品種米は、その試験で最高ランク「特A」を1996年から14回受賞しています。有機米粉専用に栽培したこの米を、商品に使用しています。

新鮮でおいしい米粉にするため、注文毎に有機玄米を精米で白米にしてから製粉しています。米の脂質の酸化を防いで、おいしさを保ちます。この精米の工程があるため有機米粉のラベルに「原材料:有機玄米」と表示できます。シンプルに、商品名「有機米粉」の袋内は有機白米の粉です。商品名「有機玄米粉」の袋内は有機玄米の粉です。

We have miraculously succeeded in developing this rice flour by making full use of the rice flour technology of traditional Japanese confectionery and the airflow milling technology developed by Niigata Prefecture in 2008. Our rice flour is all-purposes flour, 35 μm fine like wheat flour.

In the past, with only good rice, water and yeast, the bread did not rise and became like rice cakes. There are many reasons for this. For example, there is less amylose in the starch of rice. Glutinous rice has no amylose in its starch. On the other hand, if there is a lot of amylose, the rice will be dry and not sweet, resulting in a lower rank rice. Because rice is harder than wheat, the starch is damaged when it is ground into small pieces like wheat flour. When bread is made with this flour, it contains too much water and does not rise. Since rice does not contain gluten, it cannot maintain the air bubbles that rise in the bread.

4.「奇跡の粉」パンや菓子など様々な料理に使える

日本伝統の和菓子の米粉や、2008年に新潟県が開発した気流粉砕の米粉等を試行錯誤し、当店米粉の開発を奇跡的に成功しました。この米粉は小麦粉の様に35µmで細かく、様々な料理に使えます。

これまでは、おいしい米と水とイーストだけで、パンが膨らまずおもちの様になりました。様々な原因がありました。例えば、米のデンプン内のアミロースが少ないためです。もち米はデンプンのアミロースがありません。逆にアミロースが多いとパサついて甘くないため、低いランクの米になります。米は小麦より硬いため、小麦粉の様に細かくするとデンプンが傷つきます。この粉でパンを作ると水を多く含みすぎて膨らみません。米の成分にグルテンがないため、パン内で膨らむ気泡を維持できません。

Rice flour is more expensive than wheat flour, but it has its own value. Rice does not contain gluten, *an allergic substance. Just by switching your regular cooking to rice flour, you can reduce 44% of the oil that wheat flour absorbs (**Oil absorption rate: rice flour 21%, wheat flour 35%). Rice contains 1.5 times better balance of essential amino acids (***Essential amino acid score: rice 65, wheat 41). About 20% of the body is a protein of 20 amino acids. Nine of them are called essential amino acids, which cannot be synthesized in the body and must be obtained from food.

*Our rice flour is packaged in the same facilities as products containing wheat, buckwheat, soybeans, and yams.
**Proteins and Amino Acids in Foods. Science and Technology Agency, Resources Research Office. 1986
***Oil uptake properties of fried batters from rice flour. F Shih et al. J Agric Food Chem. 1999

5.「米粉と小麦粉の違い」

米粉は小麦粉より高価ですが独自の価値があります。米は*アレルギー物質のグルテンが含まれていません。いつもの料理を米粉に変えるだけで、小麦粉が吸収する油の44%を減らせます(**油の吸収率:米粉21%、小麦粉35%)。米は必須アミノ酸を1.5倍バランス良く含まれています(***必須アミノ酸スコア:米65、小麦41)。体の約20%は、20種類のアミノ酸から成るタンパク質できています。その内の9種類が必須アミノ酸と呼ばれ、体内で合成ができず食べ物から摂取しています。

*当店米粉は小麦、そば、大豆、山芋を含む商品と共通の設備で包装しています。
**食品のたんぱく質とアミノ酸. 科学技術庁資源調査所. 1986
***Oil uptake properties of fried batters from rice flour. F Shih et al. J Agric Food Chem. 1999

The organic certification mark is displayed on this rice flour package. This is because the rice flour has been grown, milled, and inspected by the government in accordance with the JAS organic system, which is an international standard *CODEX for environmental protection. This rice flour is produced in a sustainable manner with reduced environmental impact. We are a domestic organic supporter of the Ministry of Agriculture, Forestry and Fisheries.

Key points of organic rice flour production method
- In principle, do not use chemical fertilizers or pesticides for at least two years before sowing or planting, and during cultivation.
- Do not use genetically modified seeds or technologies.
- Avoid the use of chemically synthesized additives and chemicals as much as possible.
- Manufacture in factories controlled to prevent contamination by chemicals.

*An organic food standard jointly created by FAO (Food and Agriculture Organization of the United Nations) and WHO (World Health Organization).

6. 安心の「有機認証マーク」

この米粉パッケージに有機認証マークを表示しています。この米粉は、国際基準*CODEXの環境保全を法律で定めた有機JAS制度に従い、米栽培や製粉し行政検査され、有機認証を得ているためです。環境への負荷を低減した持続可能な生産をしています。当店は、農林水産省の国産有機サポーターです。

有機米粉生産方法のポイント
・堆肥等による土作りを行い、播種や植付け前2年以上及び栽培中に、原則として化学的肥料及び農薬は使用しない
・遺伝子組換え種苗や技術は使用しない
・化学的に合成された添加物や薬剤の使用は極力避ける
・薬剤により汚染されないよう管理された工場で製造を行う

*FAO(国連食糧農業機関)とWHO(世界保健機関)が合同でつくる有機食品規格

In order to enhance the safety of rice flour, our manufacturing facilities have acquired ISO 22000 certification, which is set by ISO (International Organization for Standardization, of which 165 countries are members).

Based on ISO 22000, we are continuously improving the management system of our facilities, clarifying the rules and procedures of our work, and unifying the quality standards of our rice flour. ISO 22000 is also based on Japan's HACCP support method, which aims to ensure thorough control of food safety and quality.

HACCP is a management system in which food safety is addressed through the analysis and control of biological, chemical, and physical hazards, such as viruses and metal contamination, from raw material production, procurement and handling, to manufacturing, distribution and consumption of the finished product.

7.「安全な米粉」国際基準ISO取得

米粉の安全性を高めるために製造施設は、ISO(165ヶ国が加盟する国際標準化機構)が定めたISO22000認証を取得しています。

ISO22000に基づき、施設の管理体制を整備したり、仕事のルールと手順を明確化したり、米粉の品質基準の統一などを行い、継続的に改善しています。ISO22000は、食品の安全と品質の管理徹底を目的にした日本のHACCP支援法にも基づいています。

HACCPは、原材料の受入れから最終製品までの各工程ごとに、ウィルスや金属の混入など生物的・化学的・物理的な危険性を分析し、食品の安全性に取り組む管理体制です。

This organic rice was cultivated without pesticides. Pesticide-free cultivated the rice contains all of the probiotics in a natural state. Joint FAO/WHO working group define *probiotics as ʻLive microorganisms which when administered in adequate amounts confer a health benefit on the hostʼ

There are about 1,000 kinds of bacteria in the intestines, numbering 100 trillion. It is important to increase the number of probiotics in the intestines for the health of the body. You can increase the number of probiotics in your intestines by eating this rice flour.

*Joint FAO/WHO Working Group. Guidelines for the Evaluation of Probiotics in Food. 2002.

8.「無農薬で健康」

この有機米は無農薬で栽培です。米の善玉菌が自然な状態です。*「善玉菌は健康に有益な微生物」であると、FAOとWHOの合同グループは定義しています。

腸内には細菌が約1000種類、100兆個も生息しています。体の健康には、腸内の善玉菌を増やすことが重要です。この米粉を食べて腸内の善玉菌を増やせます。

*Joint FAO/WHO Working Group. Guidelines for the Evaluation of Probiotics in Food. 2002.

Rice is *the only crop in Japan that is 100% self-sufficient. Rice consumption is on the decline, and Japan's calorie-based food self-sufficiency rate for 2019 is 38%. If everyone in Japan eats about one loaf of rice flour bread (230g of rice flour) every month, **the self-sufficiency rate can be increased by 1%. We are a partner in promoting Food Action Nippon, a program established by the Ministry of Agriculture, Forestry and Fisheries.

This rice flour is the first "made in Japan" organic rice flour brand in New York, which was launched in New York to deliver it to the next generation and the world.

*Ministry of Agriculture, Forestry and Fisheries aff. 2012/5.
**Junior Annual Report on agriculture, forestry and fisheries in Japan. 2019.

9.「子どもたちのお米を守る」

お米は日本で100%自給できる*唯一の作物です。お米の消費量は減少傾向です。2019年のカロリーベース食料自給率は38%です。日本の皆さまが毎月米粉パン約1斤(米粉230g)を食べると**自給率1%アップできます。当店は農林水産省創設のFood Action Nippon推進パートナーです。

この米粉は、次世代と世界へ届けるために、ニューヨークから販売開始したNY初 "made in Japan" の有機米粉ブランドです。

*農林水産省aff 2012/5
**ジュニア農林水産白書 2019

Since mass production is not possible, the combined production of organic rice flour and organic brown rice flour is about 2000 kg (equivalent to 9000 loaves of rice flour bread) per year.

For customers who want to continue eating delicious and safe food, we sell our products through a regular delivery service where you don't have to worry about inventory.

Please try this rice flour first. If you are not satisfied in any way, we will respectfully refund your money, regardless of the reason, even after you have eaten all the rice flour or before opening the package. You can contact us at any time with "CONTACT" in the menu icon. If you are satisfied with the product, you may continue with the regular service. This satisfaction guarantee is only available in Japan.

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10. 「満足保証付」限定生産2000kg

大量生産ができないため、有機米粉と有機玄米粉を合わせた生産量は年間約2000kg(年間の米粉パン9000斤に相当)です。

おいしく安心な食事を続けたいお客様へ、在庫を気にせず購入できる定期便で販売しています。

まずはこの米粉をご試食ください。もし少しでもご満足頂けない場合は、米粉を全て食べた後でも開封前でも理由を問わず、謹んでご返金致します。いつでもメニューアイコン内の「CONTACT」からご連絡ください。お客様がご満足頂ければ定期便を続けてください。この満足保証は日本限定です。

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